Hi, I’m
Gretchen
Chaos Wrangler · System Builder · People Encourager
I’ve helped launch platforms, scale brands, drive strategic initiatives, and build systems from scratch — all while keeping things human, efficient, and on-brand.
I work best in the in-between: where ideas are messy, timelines are tight, and the impact is real.
What I Do
I thrive in fast-moving environments where roles are undefined and there’s no playbook. That’s where I roll up my sleeves.
Results at a Glance
Bringing clarity to complexity across industries — from events to consumer goods to digital media.
Early
Employee
at Inc. Magazine “Fastest Growing Companies” winner
3M+
annual visitors
driven across 35+ digital brands and websites
800+
retail locations
secured for Wine2Go consumer product launch
1.5M+ users
served through registration platform enhancements
56% profit
margin increase
achieved through campaign optimization
How I Work
A few snapshots of what I’ve built — and how I approach challenges.
Scaling Operations at Red Frog
As one of the first 10 employees at Red Frog Events, I designed volunteer programs for 20K+ participant races, created training protocols from scratch, and even handled international merchandise imports. The frameworks I built became blueprints for future events as the company reached Inc. Magazine’s “Fastest Growing Companies” list.
Customer-Centered Innovation
By listening to participant pain points, I worked with tech teams to implement a new User Account system that added two dozen features and improved the experience for 1.5M+ customers. Sometimes the best solutions come from actually talking to the people using your product.
Wine2Go’s Big Leap
I managed the B2C customer service department, ran influencer campaigns, and created scalable workflows for wholesale orders. My personal touch approach included handwritten thank-you notes for every order. In 2.5 years, Wine2Go evolved from concept to $1.5M in sales across 800+ retail locations.
Building Digital Machines at Maggic
As founder of Maggic, I built and managed a portfolio of 35+ digital brands attracting 3.1M annual visitors. I created real-time dashboards that transformed reporting from monthly to hourly, giving us data to make faster decisions. Then I paired those insights with psychology and content tweaks to boost conversions. The result? Profit margins jumped from 20% to 56%.
Designing Clarity in Psilocybin Therapy
I developed comprehensive business and operational roadmaps for a psilocybin therapy center, including detailed proposals for website optimization, SEO framework, media outreach, and referral partnership programs. The work demonstrated how thoughtful planning can position emerging businesses for sustainable expansion.
Words From the People I’ve Worked With
Don’t just take my word for it — hear what others have to say.
How We Can Work Together
I help scaling companies and founders bring order to chaos — creating frameworks, optimizing processes, and building momentum where it’s needed most.
Full-Time Opportunities
Looking for someone who can step into complex, fast-moving environments and drive results? I thrive in roles where I can blend strategy, operations, and team collaboration to make big ideas happen.
Consulting & Project Work
Whether you need clarity sessions, focused project execution, or ongoing support — I can help you untangle bottlenecks, optimize operations, and accelerate progress where it’s needed most.
Let’s Connect!
Hi, I’m
Gretchen
Chaos Wrangler · System Builder · People Encourager
I’ve helped launch platforms, scale brands, drive strategic initiatives, and build systems from scratch — all while keeping things human, efficient, and on-brand.
I work best in the in-between: where ideas are messy, timelines are tight, and the impact is real.
What I Do
I thrive in fast-moving environments where roles are undefined and there’s no playbook.
Results at a Glance
Bringing clarity to complexity across industries — from events to consumer goods to digital media.
Early Employee
at Inc. Magazine “Fastest Growing Companies” winner
3M+ annual visitors
driven across 35+ digital brands and websites
800+ retail locations
secured for Wine2Go consumer product launch
1.5M+ users
served through registration platform enhancements
56% profit margin increase
achieved through campaign optimization
How I Work
Scaling Operations at Red Frog
As one of the first 10 employees at Red Frog Events, I designed volunteer programs for 20K+ participant races, created training protocols from scratch, and even handled international merchandise imports. The frameworks I built became blueprints for future events as the company reached Inc. Magazine’s “Fastest Growing Companies” list.
Customer-Centered Innovation
By listening to participant pain points, I worked with tech teams to implement a new User Account system that added two dozen features and improved the experience for 1.5M+ customers. Sometimes the best solutions come from actually talking to the people using your product.
Wine2Go’s Big Leap
I managed the B2C customer service department, ran influencer campaigns, and created scalable systems for wholesale orders. My personal touch approach included handwritten thank-you notes for every order. In 2.5 years, Wine2Go evolved from concept to $1.5M in sales across 800+ retail locations.
Building Digital Machines at Maggic
As founder of Maggic, I built and managed a portfolio of 35+ digital brands attracting 3.1M annual visitors. I created real-time dashboards that transformed reporting from monthly to hourly, giving us data to make faster decisions. Then I paired those insights with psychology and content tweaks to boost conversions. The result? Profit margins jumped from 20% to 56%.
Designing Clarity in Psilocybin Therapy
I developed comprehensive business and operational roadmaps for a psilocybin therapy center, including detailed proposals for website optimization, SEO strategy, media outreach, and referral partnership programs. The work demonstrated how thoughtful planning can position emerging businesses for sustainable growth.
Words From People I’ve Worked With
Don’t just take my word for it—hear what others have to say.
How We Can Work Together
Full-Time Opportunities
Looking for someone who can step into complex, fast-moving environments and drive results?
I thrive in roles where I can blend strategy, operations, and team collaboration to make big ideas happen.
Consulting & Project Work
Whether you need strategic clarity sessions, focused project execution, or ongoing support — I can help you untangle bottlenecks, optimize operations, and accelerate progress where it’s needed most.
Let’s Connect!
